Sit still. Catch everything.

A screen on a wall is a toad on a log: it sits there quietly and catches whatever walks past. ScreenToads turns the one you already have into ad space local businesses book from $2 a day, and asks the room how the visit went.

Pad 01 · The café

Your wall earns while you pour.

Behind the counter, between the menu boards

The TV behind the counter plays a florist's offer, a gym's trial week, a dentist's reminder. Every play pays the café at the floor price it set, and nothing airs until it has been reviewed.

How Ad Screen works

Pad 02 · The restaurant table

Ask before the plates are cleared.

Next to the salt

A palm-sized e-paper screen carries your logo and one question. Guests tap a face on the screen itself, no phone and no app, and the answer arrives labelled with the table it came from.

How the e-paper screen works

Pad 03 · The gym lobby

Seen on the way in and the way out.

Where every member walks past twice

A smoothie bar or a physio books the front-desk screen from $2 a day, and the QR on their ad counts every member who scans. A sticker on the studio door can ask how the class was.

How Scan Codes work

Pad 04 · The waiting room

A captive audience that can answer back.

Ten quiet minutes, give or take

Between ads the screen asks how the visit went, then replies: a coupon for a happy face, a way to reach the manager for an unhappy one. Touchscreens take a tap; other screens show a code to scan.

How Promo Screen works

Pad 05 · The checkout

A free cookie for a few honest answers.

At the till, while the card goes through

A brand funds a free item at your till. The shopper answers a short survey on their phone and gets a one-time voucher; the cashier scans it, keys the store PIN, and the store is reimbursed at its listed price.

How Reward Ads work

Pad 06 · The whole block

Book the block, not the billboard.

Every screen on the map

Mark an area on the map or pick screens one by one, then set a daily budget from $2. Each loop is an auction, and the winner pays just above the runner-up.

How the marketplace works

The last pad

Then watch it all come in.

Plays, scans, spend and earnings on one side. Ratings, choices and comments on the other. By screen and by hour, as they happen. Start with one screen, one $2 day, or five free feedback stickers.

$2
a day is enough to start a campaign
Per play
pricing: you pay only when your ad is shown
5 free
QR feedback stickers with your logo when you sign up
100%
of ads reviewed before they reach a screen

Plate II

Anatomy of a screen toad

Six parts, one very patient animal. Each of them does a job, and none of them needs feeding.

Fig. 1. Bufo televisus, adult, seated on its leaf.
  1. The eyes

    It sees every play.

    Plays, scans, spend and earnings arrive in the dashboard by screen and by hour, as they happen.

    Analytics
  2. The tongue

    Quick, and it counts what it catches.

    Every ad carries its own QR code for each screen, so a scan is traced to the exact place it happened.

    Scan Codes
  3. The parotoid glands

    Nothing nasty gets past.

    A toad keeps its defences just behind the eyes. Ours: every ad is reviewed before it can play, and screen locations are verified before anyone books them.

    Ad Marketplace
  4. The vocal sac

    It asks, out loud.

    Between ads the screen can ask how the visit went, and the answers arrive while the customer is still in the building.

    Promo Screen
  5. The skin

    It wears your colours.

    A toad takes on the look of wherever it sits. Survey screens, e-paper screens and stickers carry your logo instead of ours.

    Satisfaction Surveys
  6. The feet

    It sits on any screen.

    A TV, a tablet, a kiosk: if it opens a browser, it can run the player. No box to buy, nothing to install.

    Ad Screen

Plate III

The life cycle of a screen toad

Four stages from an idle screen to a paying one. Then it starts again, a little better fed each time.

  1. I.Spawn

    Put a screen online

    An owner opens the player in a browser, pairs it with a key, verifies the location and sets a floor price per play.

  2. II.Tadpole

    Book it with an ad

    An advertiser builds the ad, marks an area on the map or picks screens one by one, and sets a daily budget from $2.

  3. III.Toadlet

    Reviewed, then played

    Once approved, the ad joins the auction for each loop. It is charged per play, and never beyond the daily budget.

  4. IV.Toadand again

    Measure, then spawn again

    Plays, scans, survey answers and earnings land in the dashboard. Keep what works and move budget to the screens that respond.

Most of the work is sitting still. The toad is very good at that.

Get started

Plate IV

The species: 13 of them, in 4 families

Each one survives on its own. Together they take an ad from a screen on the wall to a customer at the counter, and bring back what that customer thought.

I

Family: Show

Put ads where people already are

The screens and the marketplace that fills them.

Species I.1

Ad Screen

Bufo televisus

Any display becomes paid ad space

Open the player in a browser on a TV, tablet or kiosk, pair it with the key from your dashboard, and it starts looping approved ads. There is no box to buy and nothing to install.

  • Runs on any device with a modern browser
  • You set the floor price for a play on your screen
  • Location verified with a photo, so advertisers know where they appear
  • See what is playing now and what each screen has earned

Species I.2

Ad Marketplace

Bufo mercator

Book real screens in minutes, from $2 a day

Build your ad, pick screens on the map, and set a daily budget and the most you will pay for a play. Each loop is filled by auction, and the winner pays just enough to beat the next bid, not their full maximum.

  • Daily budgets from $2, no contracts or minimum term
  • Pay per play, only when your ad is actually shown
  • Every ad is reviewed before it reaches a screen
  • Start without an account: confirm your email and you are in
II

Family: Engage

Turn a glance into an action

Four ways a screen starts a conversation with the person in front of it.

Species II.1

Scan Codes

Bufo quadratus

A QR code on every ad, counted on every scan

Each ad carries its own code for each screen it plays on. A viewer points their camera, we record the scan against that ad and that screen, then send them on to your page, menu or offer.

  • Generated for you, nothing to design or host
  • Links to any URL you choose
  • Know which screen and which ad earned the scan

Species II.2

Reward Ads

Bufo munificus

An optional free item in exchange for a short survey

Surveys work without a reward. When you want more answers, attach one: the viewer scans, answers, and gets a one-time voucher on their phone. The cashier scans it, enters the store PIN, and sees exactly what to hand over. The store is reimbursed at the price it listed.

  • Stores list the items they offer and what each one costs
  • You fund a set quantity per screen, so spend is capped up front
  • Vouchers expire after 30 minutes and work exactly once
  • A cashier PIN on every screen keeps redemptions honest

Species II.4

Promo Screen

Bufo praeco

Answer the feedback while the customer is still there

Put a message on your screen before or after someone rates their visit: a thank-you, a coupon code, a loyalty sign-up, or a way to reach a manager. What appears can depend on the face they tapped, so a happy customer gets an offer and an unhappy one gets a way to be heard.

  • Messages, images and an automatically generated QR code
  • Shown before the question, after the answer, or both
  • Different content for positive and negative answers
  • Set per location and by time of day, from the same dashboard
III

Family: Listen

Find out what the room actually thinks

One simple survey, three ways to put it in front of a customer.

Species III.1

Satisfaction Surveys

Bufo interrogans

One simple question by default. More only if you want them

The basic survey is a single customer satisfaction question answered in one tap. That is all most venues need, and it is what gets the most answers. When you want the reason behind the score, add up to four more questions: a choice, a rating, a comment. A reward for answering is there if you want it, and never required.

  • Starts as one question, one tap: the basic satisfaction survey
  • Pick the answer style: smiley faces, yes or no, good or bad, thumbs up or down
  • Add follow-up questions when you want the why, up to five in total
  • Rewards are optional: run a survey with no free item attached
  • White label: your logo and wording, with no names, emails or phone numbers collected

Species III.2

E-ink Feedback Screen

Bufo chartaceus

A small e-paper display with your logo and one question. Guests answer with a tap

A palm-sized e-paper screen for the table, the shelf edge or the counter. It shows your logo above the question, and guests answer by tapping a face on the screen itself: no phone, no app, nothing to scan. You change what it asks from the dashboard, and it draws power only when the picture changes, so it runs for months on a charge.

  • Tap to answer: the guest touches the screen, no phone needed
  • White label: your logo sits above the survey question, not ours
  • Months of battery life, no cable to the table
  • Change the question remotely, and every answer is tied to its table

Species III.3

Feedback Stickers

Bufo adhaerens

A QR code you can stick anywhere. Your first five are free

Peel-and-stick QR stickers, each with its own code. Put one on a table, a till, a door, a parcel locker or a vending machine, and every answer arrives labelled with the spot it came from. Sign up and we send you five at no charge.

  • Five free stickers when you sign up
  • White label: printed with your logo and your colours
  • A unique code per sticker, named by you in the dashboard
  • Nothing to power, pair or maintain

Species III.4

Bring Your Own Screen

Bufo domesticus

A screen already on the platform can ask the question itself

Any screen you have registered can take a turn as a survey. Between ads it shows your question with a code to scan, and a touchscreen can take the answer with a tap. There is nothing new to buy: the display that earns from ads also collects feedback.

  • Works on any registered screen: TV, tablet or kiosk
  • Touchscreens take a tap; other screens show a code to scan
  • White label: the survey slot carries your logo and wording
  • Runs between ads, so the screen keeps earning

Species III.5

Feedback Digital

Bufo digitalis

The same question on your website, app and emails

Put the rating where the online part of the visit happens: a pop-up after checkout, a block embedded in a page or a receipt email, a link in an SMS. The answers sit next to the ones from your venues.

  • Pop-up for one-off moments such as checkout and thank-you pages
  • Embed for pages, emails and SMS links
  • The same answer styles and follow-up questions as in the venue
  • One dashboard for online and in-venue feedback

The basic survey

One question, one tap. Pick how it is answered

Every survey starts as a single customer satisfaction question. You choose the answer style that suits your venue, and you can stop there.

  • Smiley faces

    Four faces from very happy to very unhappy. The classic, and the most detail from a single tap.

  • Yes or no

    The plainest version: a direct question with two buttons. Best when you are checking one thing.

  • Good or bad

    Two words instead of four faces, for venues that want a verdict and nothing in between.

  • Thumbs up or down

    The same two-way answer without any words, so it reads in every language.

Optional follow-ups

Want the reason? Add up to four more questions

Follow-ups appear after the first tap, so nobody has to finish a form to be counted. A reward for answering is optional too: attach a free item when you want more responses, or leave it off.

  • Rate 1 to 5

    The satisfaction question. Comes back as an average out of five and the full spread, so one bad night is visible instead of averaged away.

    “How was your visit today?”

  • Pick one

    A single choice from up to six options, counted per option. Best for the follow-up: what let the visit down, which counter they used.

    “What brought you in today?”

  • Pick several

    The same list, but they can tick more than one. Useful when the answer is rarely a single thing.

    “Which of these did you use?”

  • In their own words

    A free comment of up to 280 characters, listed as written. This is where the reason behind a low score usually turns up.

    “Anything we should fix?”

White label

Your logo on everything the customer sees

Customers answer a question from the venue they are standing in, not from a survey company. Screens, e-paper and stickers can all carry your brand instead of ours.

  • Your screens

    The survey slot on a registered screen shows your logo and your wording, not ours.

  • E-paper screens

    Your logo sits at the top of the display, above the question. Guests answer with a tap, no phone needed.

  • Stickers

    Printed with your logo and colours, including the five free ones.

  • The survey itself

    The page the customer answers on carries the same branding through to the thank-you.

IV

Family: Measure

Know what every screen delivered

Numbers for the campaign, answers from the audience.

Species IV.1

Analytics

Bufo numerator

Impressions, scans and scan rate in one view

Follow a campaign across any date range, then break it down by ad and by screen to see where attention turns into action. Screen owners get the same clarity on earnings: paid plays, redeemed rewards, this month and all time.

  • Trends over time with custom date ranges
  • Sortable breakdowns per ad and per screen
  • Spend for advertisers, earnings for screen owners

Species IV.2

Survey Results

Bufo auscultans

Answers you can read today and export tomorrow

Every survey collects its answers in your dashboard as they arrive. Ratings are summarised as an average and a distribution, choices as counts per option, and comments are listed as written. Download the lot as CSV, Excel or SPSS whenever you need it elsewhere, with the city and local time of every answer.

  • Responses appear as soon as they are submitted
  • Average score out of five and the full rating spread
  • Download as CSV, Excel or SPSS
  • No names, emails or phone numbers collected

Screen owners

Your wall is a log. Put a toad on it.

You already have the screen and the footfall. Let them pay for themselves.

  • Earn on every paid play and every redeemed reward
  • Set your own floor price and offer your own free items
  • Let the Advertise Here bar bring in local advertisers
List your screen

Advertisers

Be seen by people who sit still.

Reach people where they shop, wait and eat, with a budget you control to the dollar.

  • Choose screens by area, from one counter to a whole district
  • Pay per play with a daily cap, charged to your card as you spend
  • Prove it worked with scans, surveys and redemptions
Create your ad

Go on. Kiss the toad.

Every quiet screen is a prince in disguise. Start with one screen, one $2 day, or the five free feedback stickers we send when you sign up. The first plays, scans and answers show up in your dashboard as they happen.

Answers

Frequently croaked questions

Why toads?

Say ScreenToAds quickly. Also, a screen on a wall behaves a lot like a toad on a log: it sits very still, most people barely notice it, and it catches everything that walks past. We just made it pay rent.

What is ScreenToads, and what does it do?

It is a marketplace for advertising on physical screens. Venue owners connect the displays they already have, advertisers book them with a daily budget, and the platform handles review, scheduling, per-play billing and reporting for both sides.

What do I need to turn my display into an Ad Screen?

A device that can open a modern web browser and stay online: a smart TV, a tablet, a mini PC behind a monitor, or a kiosk. You register the screen in your dashboard, open the player on the device, and pair the two with a key. There is no dedicated hardware.

How much does it cost to advertise?

You choose a daily budget, starting at $2, and the most you are willing to pay for a single play. Each screen has a floor price set by its owner. Every loop is auctioned, and the winner pays just enough to beat the next-highest bid. You are charged per play and never more than your daily budget.

When am I charged?

Plays are added to a running balance and charged to your saved card once a month, or sooner when the unbilled amount passes a small threshold. You need a card on file before your ads can enter auctions.

How do Reward Ads work for the store?

The store sets a cashier PIN on its screen and lists the free items it is willing to offer, each with a price. An advertiser funds a quantity of one item. When a customer shows a voucher, the cashier scans it, enters the PIN, and the screen says what to hand over. The store is reimbursed at its listed price for every redemption.

What stops a voucher being used twice?

Each voucher is a one-time link that expires 30 minutes after the survey is completed. Once the cashier confirms it with the store PIN, the link stops working for good.

Do I need to run an ad to collect satisfaction feedback?

No. A survey can live on an e-paper screen, on a QR sticker, or in the loop of a screen you have registered, with no ad involved. If you do advertise, the code in your ad can carry the same survey.

Do I have to give something away to get answers?

No. Rewards are optional. A survey works on its own: the customer scans or taps, answers, and is thanked. Attaching a free item usually raises the response rate, so it is there when you want it, per survey, and you can switch it off again.

How simple can a survey be?

One question and one tap. The basic customer satisfaction survey asks a single question, and you choose how it is answered: four smiley faces, yes or no, good or bad, or thumbs up or down. If you want the reason behind the answer, add up to four follow-up questions: a rating from 1 to 5, a single or multiple choice, or a free comment of up to 280 characters.

Can it carry our brand instead of yours?

Yes. The survey slot on your registered screens, the e-paper screens and the stickers can all be white labelled. On the e-paper screen your logo sits at the top, above the question. Stickers are printed with your logo and colours, including the five free ones you get when you sign up.

How do the five free stickers work?

Sign up and we send you five QR feedback stickers. Each has its own code. Stick them where customers pause, name each one in the dashboard, choose your question, and answers start arriving with the location attached.

What data do surveys collect?

Only the answers to the questions the advertiser wrote. Surveys do not ask for or store names, emails or phone numbers. Answers are visible to the ad's owner and can be downloaded as CSV, Excel or SPSS.

Who decides which ads appear on my screen?

Every ad, standard or reward, is reviewed before it can play anywhere. Ads that are not approved never enter an auction, so they never reach a screen.